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Alright, let’s talk about this OTHER slogan.

You know, the “Out of our Blue” one.

NHL: Dallas Stars at Columbus Blue Jackets Aaron Doster-USA TODAY Sports

Okay, I know we just did an article dissecting the hypocrisies of the new CBJ marketing campaign, and many great points were raised and dialogues were had. However, I would like to delve into the actual semantics of the team’s new slogan: “Out of our blue, we rise.”

Um... What?

I don’t know exactly who makes these decisions, but it sounds like this was a case of someone having one half-baked idea and running with it before any other ideas were further developed or discussed.

Here’s the whole video, for context:

I understand the loyalty thing. I get the “chip on the shoulder” that some players and coaches might feel after some departures made after last season. I, for one, am happy with the many wonderful players who elected to stay in Columbus, because I think each of them play a unique role as an asset to the teams’ overall success.

No one who left was a surprise to anyone, and I don’t understand how the club can benefit by making it sound as if they’re so shocked that these players departed when their contracts were up. If I was one of the current players who demonstrably works my ass off for this team, I would be insulted that the front office doesn’t think we can find success after losing the Russians Who Must Not Be Named.

Okay, I’m getting off track, but I want to hear what you guys think. What does this slogan mean? Does it mean anything, or am I overthinking it? Conversely, am I not thinking hard enough about it? Am I passing this off to you guys because I’m not sure what else to write about on this topic? All of these things may be true. But seriously, I want to know if I’m the only one who was scratching my head the first time they saw this slogan used in CBJ’s marketing initiatives. And if I’m not alone, what do you guys think the slogan should be instead? Share your thoughts in the comments.