The Columbus Blue Jackets are going to bring back a familiar sight next season - the third jersey, featuring the cannon on the front, will make its return to the ice in Nationwide Arena.
Via SportsLogos.net, here is what the jersey will look like next season:
Outside of a change to the numbers and letters to match the font on last year’s Adidas jerseys, the actual design of the thirds will remain unchanged.
Exciting, right? Wrong. These are bad jerseys. These should never see the light of day.
The blue is the wrong shade, and the cream color is ugly.
The Columbus BLUE Jackets have a specific shade of blue that the team uses for their primary jersey - it’s a union blue, the same shade used by the Union Army in the Civil War, and it’s only where the name of the team comes from. From the team’s history:
The Blue Jackets name was selected because the name pays homage to Ohio’s contributions to American history and the great pride and patriotism exhibited by its citizens, especially during the Civil War as both the state of Ohio and the city of Columbus were significantly influential on the Union Army. Ohio contributed more of its population to the Union Army than any other state, while many of the Blue Coats worn by the Union soldiers were manufactured in Columbus.
Given the history in Ohio, not to mention that the team name was chosen specifically because of the Blue Coats worn by the army. To not have that represented on the ice in every game played in Columbus goes against the very name of the team.
The cream is just ugly - off white colors weren’t pretty in the middle school hallways, and they aren’t pretty now. The cream color looks like each jersey got washed with dark towels and isn’t the color it is supposed to be. Besides, look at the Philadelphia Flyers ugly home jerseys. Columbus doesn’t want to emulate those.
The stomach stripe is unflattering.
Stomach stripes might have been the rage back in the 1940s, and might be “traditional.” Nifty.
The Columbus Blue Jackets did not have their inaugural season until the year 2000. They are not beholden to many of the “traditional” aspects of the league, should they choose not to be. One such tradition that should be abandoned is the stripe on the stomach. It not only distracts from the logo (which we’re getting to momentarily), but it again serves to highlight the terrible cream color that accents the jersey.
Ditch the waist stripe, and the jersey improves (though not enough to save it).
The logo is bad, and it should feel bad.
Repeat after me: these are not the Columbus Cannons. These are the Columbus Blue Jackets.
The current logo is not only uniquely shaped (seriously, does the league need any more boring circles?), but it honors the history of Columbus and Ohio while serving as a distinctive mark for the team. The big star honors the capital city, the flag wrapping around the star makes a subtle C as a nod to the city’s name. It is a brilliant logo, one that deserves to be embraced by the city.
Meanwhile, the alternate logo has ... a cannon? Nothing that relates to the name of the team, nothing that honors the history and the reason the team is called the what it is called. Instead, the alternate logo honors a gimmick that ran its course three years ago and probably should be retired as part of an in-arena experience overhaul. Why honor something stale? The primary logo is great.
Are you excited for the third jersey to come back? Let us know in the comments!